how to make people buy albums

October 29th, 2007

Put them in shiny boxes. And by shiny, I don’t mean metallic or reflective, just something that is going to make people go ‘ooh’ and talk about. Exactly as I’m doing now, with an album sleeve that you can make into a little Dolls House. The artist is Vonnegut Dollhouse, and they don’t sound half bad. The album doesn’t seem to be available yet, the group’s MySpace Page suggests CD Baby will be selling it ‘soon’.

I found the pictures via The Serif , they seem to have got them from Rethink Communications but that doesn’t seem to let me link directly to it…

The most distinctive album on my CD shelves is probably The Lost Riots by Hope of the States. As an album it was good, but the packaging was something else. The album comes in a sealed black cardboard sleeve, the same width as a standard CD case, but about twice as long. It was a shame to open it, and I imagine many didn’t, but once the perforated flap was ripped open, there is a smaller, CD-sized wallet containing the CD itself, and a chunky cardboard booklet, held together by a piece of string through the top-left corner containing the song lyrics, superimposed on annotated colour sketches of the internals of the human body.

What’s the most interesting album in your collection?

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